NYSSFPA News and Events

All the Small Scale News that's fit to Print

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~ NEWSLETTERS ~

Spring 2023 Newsletter

• From the President: Know Your Unique Selling Proposition
• From the Communications Chairperson: Planning Your Marketing Plan
• Constructing an Email Newsletter
• Make the Most of Your Membership: Connecting With NYSSFPA
• Using Email Newsletter Analytics to Improve Your Marketing
• Welcome New Members!

Fall 2022 Newsletter

• President's Letter - Down to Earth Market as a B-Corp
• Why Sustainability is Important for the Small Food Producer and their Customers
• Harlem Baking Co. Uses Glass Jars Creatively
• FEATURED ARTICLE: Food Companies and Social Responsibility: Doing Well by Doing Good

Spring 2022 Newsletter

• President's Letter
• What's New
• Who's New
• The Recipe for Sales Success at Stall Markets
• The Other Side of the Table By Margot Reiss aka "The Soup Lady"
• Market Best Practices by Constance Capasso aka Grandma Apple's Cheesecakes

Winter 2022 Newsletter

• A President's Plea
• Webinar Series Recap
• Webinar 1
• Webinar 2
• Webinar 3
• New Member Announcement
• Our Annual NYSSFPA Board Meeting Announcement
• Going Forward for 2022 as a Business, Are you Riding the Wave?

Winter 2021 Newsletter

• President's Letter
• Annual Meeting Announcement
• Our Board Members Answer the Following Questions:
• 1) What was your greatest challenge in 2020 and how did you overcome it?
• 2) What is the top priority for you to accomplish in 2021?

Spring 2021 Newsletter

• President's Letter
• Nutritional Analysis
• 50-Word Promo
• Directory Listing
• Paid Speaking Engagements
• Weekly E-blasts
• Networking
• Board Member Access
• Newsletter
• Social Media: Facebook
• Corporate Membership

Fall 2020 Newsletter

• President's Letter
• Contingency Planning (and Getting Ready for the Holidays)
• Time Management
• 12 Tips for Incorporating Packaging into your Holiday Marketing Strategy
• Shipping for the Holidays and Beyond
• Preparing for Christmas Gift Giving
• Some Practicalities for E-commerce

Summer 2020 - COVID-19 Newsletter

• President's Letter
• Getting Creative with Business Models During Pandemic
• Online Marketing
• An Emerging New Role for Food Entrepreneurs
• Why a Gourmet Food Store Chose to Sell on Etsy
• How Taste NY is Taking Precautions in COVID-19 in LI
• Resources Offered by Cornell Cooperative Extension
• Selling your Products at Farmers Markets During COVID-19
• How a Gourmet Farmers Market Pivoted During COVID-19

April 2020 Newsletter

• President's Letter
• Meet our 2020 Board Members
• Annual Meeting Recap
• How to Confidently Income Goal After the "Shelter in Place" Order has been Lifted

February 2020 Newsletter

• President's Message
• We Missed you at NOFA!
• The Importance of Packaging
• Packaging to Stand Out From the Herd
• Simple Way of Updating Your Story
• Packaging from the Eyes of the Insurance Broker
• The Importance of First Impressions and Presentation
• Your Product Will Inform You on the Type of Packaging Needed
• Designing a Label for your Products
• 4 Secrets to Creating Killer Packaging on a Start-up Budget
• Effective Packaging Sells the Product
• Packaging – One More Marketing Tool

September 2019 Newsletter

• Message from President
• The Essentials of Setting up a Booth in a Market
• Creating Your Sell Sheets
• Selling at Farmers Markets: Tips to Maximize Your Sales Potential
• Communicating Your Message to Your Customers
• Gearing Up for Seasonal Sales
• Finding and Keeping Your Markets
• Don't be so fast! Take your time before your hire someone

May 2019 Newsletter

• Message from President
• NOFA-NY 2019: Board Meeting
• Climate of Change
• Employee Practices Liability: Every Business is Exposed
• Climate of Change- Immigration and Deferred Action for Childhood Arrivals (DACA)
• Welcome Two New Corporate Members
• NYSFPA Strategies for Change
• Spotlight from our Founder

November 2018 Newsletter

• Message from the President
• Special Member Opportunity at NOFA Conference
• Key Learnings from our Corporate Members
• Dear Small Scale

June 2018 Newsletter

• Message from the President: The personal side + Dear Small Scale
• Preview Articles: The Personal Side of NYSSFPA
• New State Rule Regarding Home Processors
• Dear Small Scale

April 2018 Newsletter

• Message from the President: The Ripple Effect
• Preview Articles: Highlights & Reflections from NOFA-NY 2018
• Recipe for Success: Albany Food Entrepreneurs 8 Year Anniversary for Danny Macaroons
• Entrepreneur Space 7th Birthday
• Meet 2018 Board Members & Annual Meeting Minutes

December 2017 Newsletter
Message from the President: Healthy People, Healthy Planet NOFA-NY Conference
Preview Articles:

• Who Needs a Business Plan? Not You
• Pushing Economic Development Through Food Systems
• The HOW and more importantly WHY of Kitchen Incubators
• Filing Applications for Government Programs On Your Own: A Cautionary Example
• Adding Value Through Education: Singer Farm Naturals
• Ensuring Food Safety and Working with a Co-Packer
• Circumstances of Life are Like a Soccer Game

September 2017 Newsletter

Committee Notes: Committee Lists
Message from the President: How to Make the Most of Your Membership Events Going on in New York in October 2017

Need to Know:

• NOFA-NY 2018 Conference Seminar List & Business Promotion Opportunities
• Tips for Business Succession
• NYC's Organic Food Incubator
• Marketing: Telling Your Story
• So You Think You Need a Co-Packer?
• Value Added Lessons from a Visit to Heeman's Garden Centre in Ontario

Member Spotlights:

• Eastern Classic Coverage
• Open Minded Organics
• Mi Kitchen Es Su Kitchen®
• Down to Earth Markets
• Harris-Pero Legal Counsel, PLLC
• Growers Discount Labels
• Glenora Wine Cellars

Looking for newsletters from previous years? Visit our archive.